i-target - Delivering contextual offers and benefits

At i-mint, innovation and improvisation is a constant quest. Consequently, in addition to a unique rewards program, i-mint has now introduced i-target, a comprehensive direct marketing service for brands that may not be a part of i-mint loyalty network.

This will help our members to get most relevant offers and benefits from a large array of retailers and service providers. This targeted marketing will enable our members to make most informed decision on their shopping needs and other day to day spends.

i-target is a 'platform' created by i-mint for brands to reach out to i-mint member base and deliver innovative messages of their products and services for meaningful engagement with them. The primary objective behind i-target is to create a healthy and vibrant environment, where i-mint users:

• Get an opportunity to interact with select brands & benefit from their association with i-mint
• Get choicest reward offers, based on their profile and transaction patterns, from brands in addition to the ones that are a part of the loyalty program.

In order to facilitate this communication between i-mint users and external partners, i-target leverages both its vast i-mint member base and intelligent targeting tools. At i-target we use the best of business intelligence tools to help our partners provide suitable offers for i-mint members in a rewarding manner.